Watch what are you linking to, it matters

It is very important to keep eye on what your website links to :

1- Many out going links is killing for famous websites this includes advertisments, there are millions of websites over the internet, now it is easy to get back links, you should know that you are passing page rank to every site you link to.

2- Linking to sites not liked by search engines as download sites, stolen software..etc. may get you out of search results

3- Do not provide advertising for any website, you should revise it, advertise only quality websites like adwords.

Site rank decreased in search resluts SERPs

Once you had a site hitting top search results?
Now it is falling in SERPs?
search your fault among the following :

1- Pop-up advertising, after your site come up, you may find pop-up advertising effective in generating revenue, but it may cost a lot.
2- Copied content , no genuine content.
3- Errors in sitemap, very common.
4- Your site might be hacked?
5- your site is slow, many images or high code/text ratio.
6- links for you are removed from sites linking to you.
7- bad content : serials, cracks, music, movies downloads ... all goes down.

Google changes Search results "SERPs" continuously

Many webmasters can observe obvious changes in search engine ranking positions specially at Google.
That is why fellows at webmasterworld.com are building a new thread every month to dicuss these changes, but are these really new factors driven to detect better results? or just changes in the websites?
Google said that positions depend on hundred of factors and new factors are added continuously, these updates can be followed on their webmaster Blog or twitter.

May be it is the main rule of universe : "change".

whatever done google will always be a machine and bad links may come up on first results, change is a must.

how to cope with this change?
currently google is focusing on website speed, it is necessary to make most of content in least space possible in kbs, this is good for SEO and for visitors, bounce rate and avg time on website.

Never think that your site made it to top search results, Google will never be a friend to a website while better one is out there, your site hitting top search results does not mean it can not be penalized or "sandboxed", google said there is no such thing.

I personally saw websites falling down after hiting the top at SERPs, main causes and faults are :
1- bad advertising : POP- Ups
2- Heavy pages
3- Keyword stuffing
4- Content : copyrighted content or hack related even if only a part of website.
5- selling links.

you must follow changes by google, try to make your website clean and fast, that's it.

Backlinks may harm !

yeap!
It is not always good to have back links from lot of sites :
1- if so many in short time it is considered spam
2- if many in long time not related to site activity and users, it is considered paid SEO
3- if from directory, mostly useless
4- if from unrelated site, totally useless

it is important to make the back links increase by flow, let your users give you back links.
if you are a blogger add social bookmarking gadgets, or give the link of the post or page in an html code area, as youtube for example...

Why Blogs Rank High in Search Results

You may find wordpress and blogspot results rank high in search results, that may annoy you at first if your competitor is a blogger and you paid much for your website.
so, do why blogs rank high?

1- blogs have low code to text ratio that is there is little code on page including javascript, css, flash or even images, this is loved by search engines.

2- static URLs, however Google announced it does not matter to have dynamic or static urls, but word press also offers keywords in URL and in many languages other than English, blogger however put keywords in urls in english language only.

3- No need to sitemap, labels and archives for blogs give almost all links to the blog, also there is some ways as links to develop a ready made sitemap, not needing to build them from th start

4- Wordpress or Blogspot have just strong link profile, it is great to have a site xxx.blogspot.com, your blog act as if it is a sub domain for this high page rank sites, so it is also very easy to get a high page rank from the start.

5- Blogspot automatically correct most HTML errors and notify for others, this limit html errors to minimum which is also appreciated by search engines.

6- wordpress have a very good tagging system, this enriches the pot keywords, and improve keyword density.

It is great to have a blog even you got your website, there is many success stories about blogging, now many bloggers are working from their home, just as me !!

Abdel Rahman Ellithy
owner of : http://100fm6.com/ and http://nogoomfm.blogspot.com/

Blogger Buzz: Blogger is Turning 10

Official Google Blog: Outpouring of searches for the late Michael Jackson